Streamlining International Expansion for the Leading International Soft Drinks Producer Company
Client: A long-standing international client of Brain Source International, actively involved in the production and distribution of non-alcoholic beverages. Before this engagement, Brain Source International already managed their existing Ukrainian sales manager’s employment and monthly payroll through our Employer of Record solution.
Challenge: The client addressed our team looking for ways to restructure their existing remote sales managers hiring and strategically expand their on-the-ground salesforce into the new territories. Their core challenge involved consolidating and streamlining their global sales team employment, compensation and management during the company’s expansion into the three new, diverse markets: Moldova, Turkey, and Kyrgyzstan. The client wanted to enter all these new countries without the administrative burden and risk of establishing their own legal entities. This restructuring included transitioning an existing employee, replacing an existing EOR provider, arranging relocation for the current senior sales leader and sourcing and onboarding new remote sales managers.
Solution We Offered – Tailored Carefully to the Client’s needs:
Brain Source International (BSI) carefully assessed the Client’s needs and objectives, and came up with a comprehensive EOR employment solution addressing the precise restructuring and expansion goals across all three new markets. Our service ensured compliant employment and payroll, and helped the company arrange relocation for several critical remote sales leaders into the target locations. Our team assisted with work permits sponsorship and compliant employment after the immigration stage.
Strategic Global HR Transitions The Client Gained:
- In one market, the client successfully shut down their representative office and transitioned the existing sales manager seamlessly onto BSI’s EOR. This move immediately reduced overheads while at the same time allowing the company to keep and broaden their global sales footprint.
- In another market, BSI replaced the client’s incumbent EOR provider, demonstrating superior service and compliance capabilities. Our expert team ensured a smooth transition for the existing sales managers during the restructuring.
- In the third new market, BSI helped source the needed sales talent and compliantly employed the new hires through our EOR solution from day one. This step resulted in rapid market entry by the client in an agile, zero risk and affordable way.
Full EOR Compliance & Support:
BSI did and is still handling all local payroll, taxes, benefits, social contributions for the client, ensuring full adherence to intricate labor laws and regulations in Moldova, Turkey, and Kyrgyzstan. Relying on us and using our solutions, the company was able to maintain complete managerial control over their remote sales managers and leadership with BSI assuming full legal employment responsibility in each country on the Client’s behalf.
Results: The strategic engagement with BSI yielded immediate and significant results:
- Cost Optimization & Streamlining: The client successfully cut over 33% of costs associated with maintaining a rep office in one of the markets. They found the transition to an EOR model more cost-efficient than any other option or model.
- Centralized HR Management: The client could centralize all their global HR management for their entire sales force across the four markets (their original EOR market in Ukraine plus Moldova, Turkey, and Kyrgyzstan) under a single service provider – Brain Source International. This dramatically simplified and reinforced their internal HR function, reducing administrative burden and complexity while optimising global hiring budget significantly.
Perspective: Drawing on this success and the demonstrated efficiency of the EOR model, the client is now planning to further expand their coverage into even more new markets. They are actively engaging BSI’s Global Recruitment and Employer of Record services as their trusted partner for compliant and efficient global growth.If you are looking to expand into the foreign markets and need guidance and assistance, Contact Us or Get a Quote to learn more about how we can reinforce your global expansion journey!