Case Study: Cultivating New Markets for Agricultural Leader

Client: A leading international company in the production and distribution of agricultural products, an existing client of Brain Source International 

Challenge: Our client, an established player with an existing footprint across 5 European markets (utilizing both their own representative offices and an Employer of Record (EOR) solution), sought to significantly expand their global market coverage. Their ambitious goal was to build high-performing sales teams in five brand new European markets: Bulgaria, Italy, Spain, Netherlands, and Serbia. The core challenge they addressed us was to efficiently recruit top sales talent in these diverse new regions and compliantly onboard them without the extensive cost, administration and risk associated with establishing new legal entities.

Solution We Offered – Tailored uniquely to the Client’s needs: 

• We’ve crafted a proposal for integrated recruitment & EOR employment service The client engaged Brain Source International (BSI) to provide a seamless, integrated solution encompassing both recruitment to fill sales positions and comprehensive Employer of Record (EOR) solution – to provide subsequent compliant employment and payroll the select candidates after recruitment stage. 

1. Targeted Recruitment: BSI leveraged its deep understanding of the agricultural sector and access to local talent pools to identify, vet, and recruit highly qualified sales professionals specifically for the unique demands of each of the five new markets. This ensured that the client gained access to talent with the right local expertise and cultural fit within only a few days since project start date. 

2. Compliant EOR Onboarding: Once the Client has selected the candidates, BSI’s EOR solution made it possible for us to legally employ the new sales members on behalf of the Client in Bulgaria, Italy, Spain, the Netherlands, and Serbia. This service included handling all local payroll, taxes, benefits, social contributions, and adherence to intricate labor laws. This crucial step allowed the client to bypass the need for costly and time-consuming entity establishment in each new country – which they were pursuing from the very beginning. Our service has simplified new market entry for the Client allowing them to get almost immediate presence in all target locations. 

Results: The strategic partnership with BSI yielded immediate and significant results:

• Rapid Market Entry: The client achieved swift expansion into the five new markets, significantly accelerating their coverage while saving significant time without getting bogged down in time-consuming incorporation procedure.  
• Centralized HR Management: The client successfully consolidated the HR management of their entire European sales force across eight markets (the original ones and the five new ones) under a single service provider (BSI) with one point of contact and a single service agreement, simplifying the whole process for the hiring managers. This streamlined their internal HR function, reducing administrative burden and complexity while ensuring cost- and time-saving too!
• Risk Mitigation & Efficiency: By leveraging BSI’s EOR services, the client avoided the financial and legal risks associated with new entity setup, ensuring full compliance from day one in each new territory. This also optimized costs and efforts, allowing them to focus on core business operations.

Perspective: Building on this success, the client is now planning to further expand their coverage into even more new markets, continuing to utilize BSI’s Global Recruitment and Employer of Record services as their trusted partner for compliant and efficient global growth. 

If you’ve got expansion plans and are looking for long-term scalability, our integrated recruitment and EOR model may be of help. 

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